You can add UK doctors to the list of people with a jaundiced view of the pharmaceutical industry. A new survey finds that 43 percent of general practitioners have a negative feeling about drug makers and believe the industry agenda is too focused on sales and marketing, according to Binley’s, a health care analysis firm that canvassed 551 physicians in England.
What’s more, 23 percent of the docs believe that drug makers do not understand how they go about their work or appreciate their needs and challenges. And 17 percent feel there is a lack of understanding among drug makers about the budgetary pressures that shape prescribing decisions. “Cynicism about the industry abounds,” says Binley’s.
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